Write a brief not on ‘local media’.

Hint:
 Local media is the smallest level of media. Focus on the newspaper and magazines that are circulated in only a particular city/town. You may include the example of the ‘my city’ page of the daily newspaper. Cover topics like who reports and collects the local news, what are the effects of such news on the lives of people, does it create a difference at the higher levels, etc.

Complete solution:
 Local media refers to the news and information circulated at the local levels, that is, in a town or city. It includes the local newspaper, which are newspapers circulated only in a specific area. The local newspapers contain information only about the region where it is circulated. They may be weekly, monthly or yearly. Local media also includes the local radio broadcast, generally related to the weather and agriculture of that place, telling farmers about the prices of food and commercial crops.

Local media is of immense importance as it creates awareness among the local people. They get to know about the most basic news which is generally ignored in the newspapers and TV channels. The people also get notified about various job opportunities which may be available in their area. If people are aware of their local regions then they act more diligently when compared to the people who don’t have knowledge about their area, such people turn ignorant in the longer run. Therefore, it is extremely important to encourage and support local media as it not only makes people more aware but also educates them.

Local media has the potential to affect media at higher levels as it ignites the minds of people. It is a way to pressurize them to cover topics related to that particular area, that are important but may otherwise be ignored.

Khabar Lahariya is a local newspaper, an example of local media.

Additional information: Khabar Lahariya is a local newspaper. It is run by eight Dalit women of the Chitrakoot district of Uttar Pradesh. It is circulated every once in every fifteen days. It is written in Bundeli, which is the local language of Chitrakoot. It is a very popular newspaper in that area and covers news related to violence against and negligence of Dalits and women.


Note:
 Local media involves small issues and involves ordinary people and news related to their daily life. Although it covers local news it mainly ignores the popular news and thus one cannot solemnly depend upon it for various news of national and international importance.